The Founders

A LEGACY OF CARE & CONNECTION

Ashish and Aditi Jawa, siblings united by their shared passion for creating something with a lasting impact, embarked on a transformative journey that led to the creation of Personal Touch. Grounded in their familial bond and extensive backgrounds—Ashish’s extensive experience in pharmaceuticals and real estate, paired with Aditi’s expertise in luxury fashion and retail—they set out to redefine the skincare experience.

Fueled by their desire to offer more than just products, they envisioned Personal Touch as a sanctuary for self-care, where every formulation tells a story of personal connection and heartfelt understanding. Their commitment to creating high-quality, cruelty-free skincare reflects their belief that every individual deserves to feel valued and cared for.

At Personal Touch, skincare transcends routine; it becomes a ritual of love and self-expression. Ashish and Aditi strive to empower individuals to embrace their unique skin journeys, ensuring that their offerings resonate on a deeper level. Together, they are not just building a brand; they are crafting a legacy of care, connection, and confidence for generations to come.

“Aditi Jawa: Weaving together Luxury, Fashion, and Skincare with a Personal Touch”

Aditi Jawa’s journey into the world of luxury began with her love for fashion. While she initially pursued a traditional academic path with a degree from Delhi University, it was her time at one of the country’s top fashion schools that ignited her passion for blending creativity with business. With a BA Honours in Fashion Retail Management, Aditi discovered the intricacies of marketing, retail, and the power of storytelling in the world of fashion. It was here that she learned that luxury is not just about high-quality products—it’s about creating meaningful experiences that resonate deeply with people.

Her career blossomed through roles at prestigious brands like Reliance Brands and Salvatore Ferragamo, where she absorbed the art of crafting luxury experiences. She learned that true luxury goes beyond aesthetics; it’s about forging connections, evoking emotions, and making people feel special. Her entrepreneurial spirit led her to launch her own fashion label, successfully blending her understanding of high-end fashion with her ability to create a brand that connected with her audience. This experience laid the foundation for her next chapter—a desire to create something that would have a more personal and transformative impact.

That desire culminated in the creation of Personal Touch Skincare, a brand built on empathy, science, and luxury. For Aditi, skincare is more than just a routine—it’s a deeply personal ritual of self-care. Through Personal Touch, she aims to help people feel not only cared for on the outside but nurtured from within. Each product is crafted with a blend of science and soul, designed to support individuals on their unique skin journeys. Aditi’s vision is to transform the way people see skincare, creating a brand that combines the precision of science with the warmth of personal connection, helping everyone feel confident and valued in their own skin.

“Ashish Jawa: Building a Legacy of Innovation and Excellence with Personal Touch”

Ashish Jawa’s entrepreneurial journey has been shaped by his diverse experiences and a relentless drive to create something meaningful. With over 12 years of experience across industries, from real estate to pharmaceuticals, Ashish always had a vision for building a brand that would leave a lasting impact. This vision came to life in 2022 when he co-founded Personal Touch Skincare alongside his sister Aditi.

For Ashish, Personal Touch is more than just another venture—it represents the culmination of his passion for marketing, product development, and creating meaningful connections with consumers. After building a successful pharmaceutical distribution network through sheer dedication, Ashish saw an opportunity to combine his expertise in science and business with his love for branding to create a skincare line that truly addresses individual needs. With Personal Touch Skincare, Ashish aims to offer more than just skincare products; he wants to create a legacy, a global brand rooted in empathy, science, and personalization.

Ashish’s hands-on approach, his entrepreneurial mindset, and his vision for Personal Touch reflect his unwavering commitment to excellence. As he drives the brand forward, he’s focused on making Personal Touch not just a successful skincare company, but a brand that revolutionizes how people connect with their skin, their confidence, and their self-care rituals. His dream is to take Personal Touch global, transforming it into a unicorn company that stays true to its mission of delivering high-quality, personalized skincare solutions to everyone, everywhere.